A MORE ACCURATE AND SIMPLE AUDIT OF YOUR DIGITAL SUCCESS
√rms indexes brands across 5 digital dimensions, 100+ digital metrics and ranks them based on their executions.
Measure your brand’s digitality and performance quotient in comparison to other brands.
√rms tells you where you stand on your digital efforts.
GET RECOMMENDATIONS ON PRIORITY ACTIONS
As a digital marketer, a single campaign can net you multiple outcomes.
Ask yourself: As the digital world evolves, are you playing catch-up, when you could be leading the pack?
√rms helps you determine your priorities.
Identify
- Determine your brand’s digital imprint by mapping your marketing objectives, digital assets and executions on various digital platforms
- Find your brand's real 'affinity to digital' by connecting the industry category, brand turnover, country and target audience with the role of digital to achieve your purpose
- Easily connect hundreds of digital metrics to reveal your brand's real marketing objective?
index
- Where does your digital brand stand:
-vs. your competition?
-in your industry?
-in your category?
-in your geography?
-in your portfolio? - What exactly is working well and what is not?
- How does one plot the brand manager’s input versus the agency’s achievements?
Improve
- Discover your immediate opportunities and cover your risks via a 'no stone left unturned' analysis of each and every digital metric across every digital platform
- Realize the next set of asset considerations to be made and activations required, to make a focused impact
- Which platforms should you invest in, invest more or invest less? Why?
√rms™ is purpose-built for digital audit
There are 100s of digital metrics that are spread over a dozen digital domains. √rms™ does the heavy lifting behind the scenes, and provides you with simple-to-understand, business-focused and highly impactful diagnostic reports.
We will help you understand the next step of considerations to be made to improve your digital assets and brand activation required to make a focused impact. In other words, we help you audit your brand on digital media and justify your digital narrative.
The modern brand is constantly launching new innovations, penetrating markets, driving consumption, up-selling or cross-selling variants.
On a digital platform, you want to:
> Educate, Entertain, Inspire, Recommend, Amaze or Co-create
You are looking to build:
> Authentic Service, Relevance, Engagement, Talkability, Advocacy
Desired outcomes are:
> Share of Voice, Share of Market, Share of Channels, Share of Users, Share of Moments
Our purpose is to devise productized, simple and speedy algorithms for brand building in the digital age.
Benchmarking is important to digital transformation
By Digital Dewi
Congratulations! It’s 2017 We are in a digital age—you know it, we know it, and more importantly, your competitors know it. You’re slightly worried that it might be too late – people have been telling you the future is digital for years now but you weren’t too sure until recently. After all, your company was doing just fine, keeping up with the joneses on digital. But now, here you are and you’re not exactly sure what really is working.
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