“ The lack of a simplified yet well-articulated Return on Marketing Investment (ROMI) Model, is holding Consumer Brand Marketing at the cusp of a Digital Revolution. ”– HBR, 2017
“ 49% of Digital Transformation is happening in the areas of Marketing & Sales. While Consumer Goods and Automotive brands control 80% of advertising & promotional spends in the market, only 30% have adapted some core digital change in their Marketing – Sadly, just 5% of them feel confident they can
explain the ROI and justify their digital executions. ”– McKinsey Quarterly, 2017
THE PROBLEM AS WE SEE IT
- Digital marketing analysis today is operating at a paradigm that we call TMTCU:V10 – Too Many Metrics to Confuse You!
- Imagine there are over 100 metrics isolated across social platforms – separate metrics for Facebook, Google Search, YouTube, etc.
- You have ONE campaign but get MANY outcomes – none of which link to your initial marketing objective!
WHY IS THIS A PROBLEM ON DIGITAL?
- No specific indices or benchmarks exist in digital today
- There are no comprehensive guidelines to help brand owners and marketers
Are you doing the right thing or doing it enough?
- All this when you’re dealing with a world that is transitioning at lightning speed. From a 30 second TV campaign to just 1.54 seconds on digital/social media to convince people to interact with you!