THE BEGINNING
Our extensive experience with digital marketing, sales program management, business strategy and big data driven analytics was combined to create a framework that removes the mystery and jargon when measuring your brand’s digital success. The goal was to provide our clients with trustworthy, industry-wide data in the most actionable and accurate form. We named the productized version of this framework, √rms™.
RMS Digital helps you identify opportunity gaps, index your data, and improve your brand’s digital presence – so that you can deliver a robust digital narrative in line with your marketing objectives. We provide actionable, strategic and tactical diagnostics based on stone cold facts.
WHAT IS YOUR DIGITALITY QUOTIENT?
Our purpose-built platform for brands identifies and analyses their digitality quotient and measures performance metrics across all digital platforms based on the maturity level of your brand on digital. Valuable and useful metrics, when presented in an easily digestible form, can simplify digital mysteries for all brand owners trying to adapt to a fast-evolving market, taking the mystery out of complicated digital jargon.
√rms™ analyses the brand’s digital pattern by mapping its marketing objectives to a framework of execution across various digital platforms. This successfully captures the brand’s real ‘affinity to digital’.
Our proprietary algorithms then calculate various metrics and signals to report the brand’s digitality quotient and performance index across digital platforms.
√rms™ indexes each metric against various valuable data points, including the company’s historical benchmarks, competitors, and other customized reference points.
We are thus able to craft highly impactful diagnostics around the brand – revealing hidden opportunities as well as possible risks. Armed with this information, the brand owner or marketer is empowered to formulate the correct plan of action based on an in-depth analysis of resources and plausible timelines to make a focused impact.
RMS DIGITAL – HELPING YOU DO MORE WITH YOUR DIGITAL STRATEGY
As a brand owner or marketer, you want to create consumer experiences that educate, entertain, inspire, motivate, and amaze your customers. At the same time, you need to follow your campaign objectives clearly and deliver every time. The best digital marketing campaigns are designed to increase not just the number of users, but also channels, market value, and engagement, growing communities around your brand. With our purpose-built digital platform for brands, you can do precisely that.
Effective purpose-built products and strategies solidify your brand in the market. A purpose-built product that lets you see where you stand in comparison to your own campaign objectives allows you to plan better, leaving no room for error. RMS Digital creates exactly those products for you.
We will take you step-by-step through this process, spelling out each step in detail for optimum results. We believe each metric tells a story; therefore each diagnostic suggestion we make is based on your brand’s own performance metrics and maturity level across digital platforms.
Our patent-pending tools and platform will answer your most complicated digital questions.
The Result
Be empowered to author your own digital brand narrative with full confidence.