“ Information is powerful, but it is how we use it that will define us. ”- Zack Matere, a Kenyan farmer
INDEXING
WHERE DOES YOUR DIGITAL BRAND STAND?
vs. your
competition?
in your
industry?
in your
category?
in your geographical
region?
WE WILL HELP YOU UNDERSTAND
Areas in which you excel vs.
areas that require more work
Emerging patterns between
you and your competition
The effect of the brand
manager’s input vs. the
agency’s achievements
Effective plotting of the brand
portfolio across the
organization
PRIORITIZATION
YOU’RE HERE BECAUSE YOU HAVE AN IDEA. NOW LET US HELP YOU PLAN FOR ACTION.
What is the connection
between all these pieces of
data and your brand’s
marketing objectives?
How do you choose digital
platforms that are right
for you?
What digital outcomes should
you focus on?
How do you recognize your opportunity gaps?