RELY ON REASONING BASED ON ACTUAL DATA FOOTPRINT
NOT PRESUMPTION
Identify
- Determine your brand's digital pattern by mapping your marketing objectives to a pattern of execution on various digital platforms per priorities and risks.
- Find your brand's real ’affinity to digital' by analyzing and connecting data points on brand turn over, industry, category, target audience etc.
index
- Capture and track each metric that really matter to you.
- Index each metric against industry, category, geography, historical benchmarks, custom parameters to configure your digital brand's optimum performance.
- Capture your brand's digitality quotient and performance index.
Improve
- Discover opportunities and cover your risks via the thorough analysis of each valuable metric.
- Formulate your plan of action to achieve the best outcomes.
- Realize the next set of considerations to be made, activations required, and tap into available resources to make a focused impact.
Input your brand detail, key objective and target audience
Advises suitable content service and brand´s affinity to digital platforms
Brand and Competitors - List URLs of their digital assets
API calls fetch data about the brand from each platform as you enter the URL
Complete aspects of asset audit
Audit forms are configurable by Country and Industry /
Category
Complete aspects of performance audit
You can clone from past inputs or input from other markets
at any time
Get the scorecard for your brand
Your brand indexed against competition versus country /industry benchmarks