Rohit Rajan
Rohit is the Founder of RMS Digital, empowering brand owners and marketers to accurately gauge the true value and performance of their digital brand amidst the dynamic digital landscape. Over the course of 16 years, he has meticulously honed his expertise and methodology within the data intelligence domain, collaborating with both global and local brands across Southeast Asian markets.
Prior to establishing RMS Digital, Rohit played a pivotal role in the successful journeys of three post-money big data analytics startups in Singapore. He spearheaded business development initiatives for Crayon Data and held the position of Vice President of Business Development for BigTapp Analytics.
Rohit holds a BS in Business Information Systems from Western Michigan University.
Zaheer Travadi
Zaheer is a seasoned growth navigator with extensive experience in driving digital-led growth programs across sales and marketing functions. He currently heads the Agency and Programmatic platform business at Google Indonesia. He has worked across India and Southeast Asia markets from various perspectives, including as a martech platform partner, an agency partner, and a marketing client at Google, WPP Mindshare, Hindustan Unilever, IBM India, and Microsoft. Zaheer has partnered with some of the region’s most prominent brands and has also led business and product development at post-money stage startups like Crayon Data.
He is an active listener and is keenly interested in understanding the challenges faced by brands, agencies, market researchers, and tech partners as they navigate the ever-evolving digital landscape. Zaheer is passionate about collaborating with the marketing community to simplify, innovate, and scale digital solutions.
As the architect of the RMS engine, Zaheer is committed to showcasing the multifaceted applications of Google’s capabilities as a powerful listening and analysis tool. He envisions utilizing these capabilities to conduct advanced market analysis for brands and to provide in-depth competitor insights.
Zaheer holds an MBA in marketing & advertising from Narsee Monjee Mumbai and graduated in Information Technology Engineering from Sardar Patel University.
Dr.Murphy Choy
Dr. Murphy is the esteemed Data and Technology scientist at RMS Digital, bringing over 20 years of expertise in quantitative modeling and text mining to the company. His extensive research and teaching experience at Singapore Management University further enhance his credentials.
Dr. Murphy’s illustrious career spans stints at SSON Analytics, BigTapp Analytics, Standard Chartered Bank, and Singapore Management University. He has authored over 20 published papers, showcasing his in-depth knowledge of the data analytics field.
His educational background includes a Doctorate of Professional Studies in Business Analytics from Middlesex University, a Master of Finance from University College Dublin, and a Bachelor of Statistics from the National University of Singapore. He also holds a Diploma of Economics from the University of London and a Post Graduate Certificate in Business Research from Heriot-Watt University, demonstrating his commitment to continuous learning and professional development